Take a Step Towards Reaching New Customers

by Lauren Henderson

photo-1422728221357-57980993ea99Taking the steps to broaden your business and reach new customers is a little scary but mostly exciting. When you’ve spent significant time (We’re talking 50 plus years) in any industry it’s guaranteed you’ll see the best and the worst, the highs and the lows. If you do a good job you’ll become a voice for the industry, an icon of sorts. But maintaining a leadership position means that you must constantly evaluate what you can do to keep your business relevant.

That is what the brands Bar’s Leaks​ and Rislone​ have recently done by launching new advertising campaigns to engage their younger audiences and broaden their customer demographics. You can check out what they’ve done and get some inspiration of your own.

It doesn’t always mean reinventing the wheel. There’s a reason you’ve been successful so far. Stay true to your company values — they’ve served you well — but don’t be afraid to take a small step today towards reaching new customers. You may be surprised at the new faces rolling into your bays.

About National Oil & Lube News

National Oil & Lube News is the fast oil change industry's oldest and largest trade publication. Started in 1986 by Steve Hurt (a former fast lube owner) and David Arrington, NOLN has grown and evolved right alongside the fast lube industry. Here at NOLN, our aim is to help fast lube operators with every facet of their business, from operations to technical issues. Our monthly magazine and this regularly updated website contain everything from technical tips, recall announcements and service guides to articles on handling customer complaints, building your brand and making your business the best it can be. With tips and advice from experts both inside and outside the industry, you're sure to learn something that can help your fast lube business grow and prosper.
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