Shell Pushes the Boundaries of Lubrication Science on the Racetrack

President of Shell Commercial Fuels and Lubricants Americas, Istvan Kapitany, greets driver of the No. 12 Team Penske Chevrolet, Will Power, during pre-race festivities on Sunday, October 6, 2013 at the Shell and Pennzoil Grand Prix of Houston. During the race weekend, Shell showcased its motorsports technical alliances to the racing community and consumers, highlighted by Pennzoil Ultra 0W-40 full synthetic motor oil, which was used on the track all weekend, and is the same oil consumers can purchase and use on the road.(Photo Credit: Pennzoil/Kinnon Marshall)

President of Shell Commercial Fuels and Lubricants Americas, Istvan Kapitany, greets driver of the No. 12 Team Penske Chevrolet, Will Power, during pre-race festivities on Sunday, October 6, 2013 at the Shell and Pennzoil Grand Prix of Houston. During the race weekend, Shell showcased its motorsports technical alliances to the racing community and consumers, highlighted by Pennzoil Ultra 0W-40 full synthetic motor oil, which was used on the track all weekend, and is the same oil consumers can purchase and use on the road.(Photo Credit: Pennzoil/Kinnon Marshall)

For the fifth year in a row, Shell Lubricants has been named the No. 1 global lubricants supplier. Contributing to the success at Shell is its emphasis on innovation and collaboration. This was apparent through Shell’s partnership with Penske Racing at the 2013 Shell Pennzoil Grand Prix of Houston earlier this month. Shell organized a trade media tour prior to the race that highlighted their partnerships and advanced technology. The event included a technology-hosted media dinner; a tour of a Penske-owned dealership, Spring Branch Honda; a behind the scenes tour of the Grand Prix race; and an executive media lunch featuring president of Shell Commercial Fuels and Lubricants Americas, Istvan Kapitany.

Shell scientists seek to create lasting lubricant combinations. These formulas provide optimal engine conditions and fuel efficiency that keep carefully designed engines running cleaner, longer. Consumer engines are being designed with racecar technology, thus heightening the need for better lubricants and fluids.

“The demand to provide higher performance and superior fuel efficiency is at its peak,” said Kapitany. “Consumers can purchase Pennzoil Ultra, the exact motor oil being poured into the IndyCars today and use it in their own cars.”

Kapitany commented on how Shell brands like Pennzoil and Quaker State can help a fast lube business.

“These brands are supported by teams of numerous scientists and have a longstanding reputation of quality. It is important for a quick lube whose success is driven by their quality of work to use an oil that is formulated with similar standards.”

According to Kapitany, operators can find cheaper motor oil, but they will not find one that protects the engine as well under extreme conditions that automobiles often undergo.

“Shell collaborates with business enterprises like Penske to stay on top of consumer needs and push the boundaries of lubrication science,” Kapitany said.

About National Oil & Lube News

National Oil & Lube News is the fast oil change industry's oldest and largest trade publication. Started in 1986 by Steve Hurt (a former fast lube owner) and David Arrington, NOLN has grown and evolved right alongside the fast lube industry. Here at NOLN, our aim is to help fast lube operators with every facet of their business, from operations to technical issues. Our monthly magazine and this regularly updated website contain everything from technical tips, recall announcements and service guides to articles on handling customer complaints, building your brand and making your business the best it can be. With tips and advice from experts both inside and outside the industry, you're sure to learn something that can help your fast lube business grow and prosper.
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