For the fifth year in a row, Shell Lubricants has been named the No. 1 global lubricants supplier. Contributing to the success at Shell is its emphasis on innovation and collaboration. This was apparent through Shell’s partnership with Penske Racing at the 2013 Shell Pennzoil Grand Prix of Houston earlier this month. Shell organized a trade media tour prior to the race that highlighted their partnerships and advanced technology. The event included a technology-hosted media dinner; a tour of a Penske-owned dealership, Spring Branch Honda; a behind the scenes tour of the Grand Prix race; and an executive media lunch featuring president of Shell Commercial Fuels and Lubricants Americas, Istvan Kapitany.
Shell scientists seek to create lasting lubricant combinations. These formulas provide optimal engine conditions and fuel efficiency that keep carefully designed engines running cleaner, longer. Consumer engines are being designed with racecar technology, thus heightening the need for better lubricants and fluids.
“The demand to provide higher performance and superior fuel efficiency is at its peak,” said Kapitany. “Consumers can purchase Pennzoil Ultra, the exact motor oil being poured into the IndyCars today and use it in their own cars.”
“These brands are supported by teams of numerous scientists and have a longstanding reputation of quality. It is important for a quick lube whose success is driven by their quality of work to use an oil that is formulated with similar standards.”
According to Kapitany, operators can find cheaper motor oil, but they will not find one that protects the engine as well under extreme conditions that automobiles often undergo.
“Shell collaborates with business enterprises like Penske to stay on top of consumer needs and push the boundaries of lubrication science,” Kapitany said.