Green Earth Adds New API Certification, 5W-20

Green Earth Technologies has added API SM certification and a new motor oil grade, 5W-20, to its lineup of bio-based motor oils. From the press release:

Green Earth Technologies, Inc., a leading manufacturer and marketer of “green” environmentally safer consumer packaged goods and products, announced today that its new formulas for both G-OIL 5W-30 and 5W-20 ultimate biodegradable bio-based full synthetic GREEN motor oils have received API SM certifications. Concurrently, Green Earth Technologies’ is finalizing patent applications for these revolutionary formulations. G-OIL is still the world’s first and only API certified bio-based motor oil.
“We brought the IP in-house and worked very closely with Infineum to perfect our bio-based base stocks and additives first, before undergoing a whole series of API SN, ILSAC GF-5, ACEA and other certification tests,” said Jeffrey Loch, President and CMO of Green Earth Technologies. “At this point, we are incredibly proud of the high performance results of the engine tests…additionally, when brought to market, these two new oils will display the USDA Bio-preferred logo on the labels for easy recognition by consumers as well as Federal agencies and representatives.”
Bio-based products are those composed wholly or significantly of agricultural ingredients – renewable plant, animal, marine or forestry materials. The USDA Bio-preferred logo indicates that a product has been independently certified to meet the program standards for bio-based content. Bio-based products can help increase US energy independence by reducing the use of petroleum in manufactured products. They may also reduce the introduction of fossil carbon into the atmosphere, thus mitigating potential climate change impacts.
The new reformulated G-OIL 5W-20 and 5W-30 bio-based full synthetic motor oil is expected to go into production this fall and will be priced the same as the current G-OIL 5W-30, which retails between $6.43 and $7.99 per quart.

(This post written while listening to “Midnite Maniac” by Krokus.)

About National Oil & Lube News

National Oil & Lube News is the fast oil change industry's oldest and largest trade publication. Started in 1986 by Steve Hurt (a former fast lube owner) and David Arrington, NOLN has grown and evolved right alongside the fast lube industry. Here at NOLN, our aim is to help fast lube operators with every facet of their business, from operations to technical issues. Our monthly magazine and this regularly updated website contain everything from technical tips, recall announcements and service guides to articles on handling customer complaints, building your brand and making your business the best it can be. With tips and advice from experts both inside and outside the industry, you're sure to learn something that can help your fast lube business grow and prosper.
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