Mazda Launches Prepaid Maintenance Program

Mazda recently announced the launch of a “Mazda Total Advantage” plan that will allow consumers to prepay for dealer-performed maintenance, saving up to 20 percent for service in the process. The plan will apply to customers who purchase a new or certified used 2007 or later Mazda vehicle. Customers can select increments of one or five years.

From the press release:

Mazda North American Operations (MNAO) is launching an all-new added value to customers of new, used and certified pre-owned Mazda vehicles. The Mazda Total Advantage (MTA) is a new pre-paid scheduled maintenance program, the first from Mazda, developed with the customer in mind.
The pre-paid service program benefits customer and adds value to their vehicle purchase by lowering scheduled maintenance costs. By offering a savings over purchasing maintenance services individually, the factory-certified maintenance raises the bar over available aftermarket maintenance programs.
MTA is available in one-to-five-year increments on both Schedule I and Schedule II maintenance plans. Available to all new, used and certified pre-owned Mazda customers of 2007 model year vehicles and newer, the program also ensures customers are receiving the best care for their cars with a full-circle service inspection at each maintenance visit. In addition, customers can finance the new MTA program into their vehicle purchase through Mazda Capital Services.

According to Automotive News, only half of Mazda customers have their vehicles serviced at dealerships.

(This post written while listening to “Rapture” by Blondie.)

About National Oil & Lube News

National Oil & Lube News is the fast oil change industry's oldest and largest trade publication. Started in 1986 by Steve Hurt (a former fast lube owner) and David Arrington, NOLN has grown and evolved right alongside the fast lube industry. Here at NOLN, our aim is to help fast lube operators with every facet of their business, from operations to technical issues. Our monthly magazine and this regularly updated website contain everything from technical tips, recall announcements and service guides to articles on handling customer complaints, building your brand and making your business the best it can be. With tips and advice from experts both inside and outside the industry, you're sure to learn something that can help your fast lube business grow and prosper.
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