Fram Challenge

Interesting bit of news from Fram. The company will launch a series of training videos aimed partially at lube technicians. The kicker is, everyone who signs up to watch the videos gets entered into a prize drawing!

From the press release:

Fram…is gearing up to launch an interactive, online training program designed for counterpersons, professional technicians and wholesale distributors.

The 2011 Fram Challenge includes a three-part video training series created and moderated by Honeywell CPG technical trainers, Fram engineers and engine experts. The Challenge runs from June 1 to August 31 and outlines different key aspects of oil filtration.

After registering at, automotive professionals will gain access to one new training video each month of the challenge. The videos cover: oil filter anatomy; filtration and engineering testing and cartridge filters; and service bulletins and extended oil changes.

Participants who complete all three modules will receive a customized Certificate of Completion. For every video completed, participants will be entered into a random drawing for a chance to win one of the five $1,000-value American Express-branded reward cars. Additionally, the first 3,500 eligible participants to complete all three video tutorials will earn a Carhartt long-sleeve workwear shirt.

(This post written while listening to “Home Sweet Home” by Motley Crue.)

About National Oil & Lube News

National Oil & Lube News is the fast oil change industry's oldest and largest trade publication. Started in 1986 by Steve Hurt (a former fast lube owner) and David Arrington, NOLN has grown and evolved right alongside the fast lube industry. Here at NOLN, our aim is to help fast lube operators with every facet of their business, from operations to technical issues. Our monthly magazine and this regularly updated website contain everything from technical tips, recall announcements and service guides to articles on handling customer complaints, building your brand and making your business the best it can be. With tips and advice from experts both inside and outside the industry, you're sure to learn something that can help your fast lube business grow and prosper.
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