Pennzoil Burns Rubber

Hot off the PR wire:

Seven of the Biggest Names in NASCAR Compete for their Favorite Charity on All-Star Weekend at Charlotte Motor Speedway

CONCORD, N.C.May 17, 2011  — Pennzoil announced today the lineup of drivers who will compete in this year’s Pennzoil Ultra Victory Challenge, set to take place at 6:00 p.m. (ET) on May 21 at Charlotte Motor Speedway as part of the NASCAR Sprint All-Star Race pre-event festivities.
The Pennzoil Ultra Victory Challenge is NASCAR’s version of a “slam dunk contest,” with the sport’s top talent showing off their post-win celebration abilities in classic NASCAR tire-smoking burnouts. In addition to being a fan favorite of the weekend’s activities, the Pennzoil Ultra Victory Challenge has become a star-studded event with celebrity judges and some of the biggest names in NASCAR competing for a $10,000 donation to their favorite charity.  Seven drivers will take to the track in this year’s Victory Challenge, in identical stock cars prepared by the Richard Petty Driving Experience. A panel of judges will score the drivers’ creativity during a 30-second freestyle burnout in order to select the top three, who will then be judged by the fans watching from the stands and on SPEED to pick the winner.
Along with Shell-Pennzoil driver Kurt Busch, this year’s line-up will see 2010 Pennzoil Ultra Victory Challenge winner Joey Logano back to defend his title.  Clint Bowyer, Brad KeselowskiKyle BushKasey Kahne and 2011 Daytona 500 championTrevor Bayne will also be competing for their respective charities.
“I am really excited to be competing in the Pennzoil Ultra Victory Challenge this year,” said Kurt Busch, driver of the No. 22 Shell-Pennzoil Dodge.  “There is no better feeling than a post-win burnout, and I am looking forward to doing some donuts before, and hopefully after, the NASCAR All-Star Race Saturday night. It is great to be associated with a sponsor like Pennzoil, and the icing on the cake for all of us involved is that the prize money goes to charity.”
“The entire Pennzoil team is very pleased to be able to continue the tradition of the Victory Challenge for another year and further our involvement with the sport,” said Rusty Barron, General Manager, Marketing, Shell Lubricants Americas. “Pennzoil is the most trusted motor oil brand in America(1), and that is due to our loyal consumers, which include many of today’s race fans.”
A new format this year allows for increased involvement from the fans in the stands and at home.  A text-to-vote opportunity will begin after the judges have selected the top three burnouts.  Fans at home watching on SPEED and in the stands can vote by texting in specific codes after seeing replays of the top three.  Footage of the top three burnouts will be replayed on Charlotte Motor Speedway’s World’s Largest HD Video Board, along with their matching text number.  The driver with the most votes at the end will be declared the winner, with $10,000 awarded to the driver’s charity of choice.
The Pennzoil Ultra Victory Challenge will be televised live on May 21 at 6:00 p.m. (ET) during SPEED’s pre-race coverage prior to the NASCAR Sprint Cup Showdown and NASCAR Sprint Cup All-Star Race.
(This post written while listening to “Voodoo Child” by The Jimi Hendrix Experience.)

About National Oil & Lube News

National Oil & Lube News is the fast oil change industry's oldest and largest trade publication. Started in 1986 by Steve Hurt (a former fast lube owner) and David Arrington, NOLN has grown and evolved right alongside the fast lube industry. Here at NOLN, our aim is to help fast lube operators with every facet of their business, from operations to technical issues. Our monthly magazine and this regularly updated website contain everything from technical tips, recall announcements and service guides to articles on handling customer complaints, building your brand and making your business the best it can be. With tips and advice from experts both inside and outside the industry, you're sure to learn something that can help your fast lube business grow and prosper.
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