Pennzoil is launching a new ad campaign shortly. From the press release:
To recognize those who pride themselves in their vehicles and how they care for them, Pennzoil is launching a new campaign entitled ‘Pride’. The campaign celebrates the relationships consumers have built with the brand and demonstrates the trust they have in the entire Pennzoil line of products. The campaign focuses on how Pennzoil enables drivers to follow their pursuits with their vehicles and builds on the emotional connection Pennzoil has with its users.
To capture the passion that consumers have for Pennzoil, the campaign features a number of real-life product users—from three-time Indy 500 champion Helio Castroneves to ASE certified master mechanic Feviu Villareal—showing how the brand has helped them with their pursuits. From the shade-tree mechanic, to the mom in the minivan, to the head of engine development at Penske Racing, people take pride in their vehicles. They take pride in caring for their vehicles as best they can and pride in keeping an engine performing at its best. By telling each individual’s story, the creative highlights the trust consumers have in Pennzoil and demonstrates that there is a Pennzoil product for every vehicle and every consumer.
As part of their continued commitment to consumers, Pennzoil is also unveiling the renewed Pennzoil Lubrication Limited Warranty, one of the industry’s longest running warranty programs available. Pennzoil is shifting their warranty program to allow consumers to follow their manufacturers’ recommended oil drain intervals in order to provide consumers with more control in their maintenance schedules.
(This post written while listening to “Tarantara” from The Pirate Movie Soundtrack. Love everything about that flick!)