GM Shelves Goodwrench Brand

According to this article from Automotive News, GM will no longer use the “GM Goodwrench” or “Mr. Goodwrench” brands when referring to dealership service and maintenance beginning next year. Instead, each of GM’s four remaining brands (Chevrolet, Buick, Cadillac and GMC) will have its own “Certified Service” (i.e. “Chevrolet Certified Service”).

The article does note that GM will continue to use the Goodwrench brand in Canada, where it has more cachet.

(This post written while listening to “Gangsta’s Paradise” by Coolio. I like my hip-hop old school, thank you very much!)

About National Oil & Lube News

National Oil & Lube News is the fast oil change industry's oldest and largest trade publication. Started in 1986 by Steve Hurt (a former fast lube owner) and David Arrington, NOLN has grown and evolved right alongside the fast lube industry. Here at NOLN, our aim is to help fast lube operators with every facet of their business, from operations to technical issues. Our monthly magazine and this regularly updated website contain everything from technical tips, recall announcements and service guides to articles on handling customer complaints, building your brand and making your business the best it can be. With tips and advice from experts both inside and outside the industry, you're sure to learn something that can help your fast lube business grow and prosper.
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