Pennzoil Launches "Ultra"

A couple of NOLN staffers attended the public unveiling of Pennzoil’s new high-end “Ultra” brand synthetic motor oil in Las Vegas this weekend. The company is touting the new formulation as being the cleanest motor oil on the market, slotting it above Pennzoil Platinum in the company’s synthetic lineup. According to staff reports, Pennzoil Ultra already meets GM’s new dexos standards, and will also be “the only motor oil approved and recommended for use in all Ferrari engines in the United States.”

About National Oil & Lube News

National Oil & Lube News is the fast oil change industry's oldest and largest trade publication. Started in 1986 by Steve Hurt (a former fast lube owner) and David Arrington, NOLN has grown and evolved right alongside the fast lube industry. Here at NOLN, our aim is to help fast lube operators with every facet of their business, from operations to technical issues. Our monthly magazine and this regularly updated website contain everything from technical tips, recall announcements and service guides to articles on handling customer complaints, building your brand and making your business the best it can be. With tips and advice from experts both inside and outside the industry, you're sure to learn something that can help your fast lube business grow and prosper.
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