Oil Wars

No doubt you’ve probably seen one of the “oil war” ads ongoing right now. Oil A protects X times better than Oil B. Oil C cleans X times better than Oil D. Etc. Etc. Etc.

Now, Quaker State has fired a shot across the industry’s bow, challenging other oil companies to independent testing in a full-page ad in the March 20 edition of USA Today. (Should’ve spent their money with NOLN, but that’s just me!) You can see the full text of the letter here, courtesy of Jobbers World.
According to an article by Tom Glenn at Jobbers World, comparing the tolerances and performance characteristics of modern motor oil is nearly pointless, as the specifications for motor oil are so strict that even though one oil might in fact protect X times better than another oil, the tolerances are so tight that the difference is inconsequential. Glenn quotes Shell’s Selda Gunsel as saying that “comparing oil against oil rather than oil against spec” is something Shell is avoiding because it’s “bad science” and could be misleading.

About National Oil & Lube News

National Oil & Lube News is the fast oil change industry's oldest and largest trade publication. Started in 1986 by Steve Hurt (a former fast lube owner) and David Arrington, NOLN has grown and evolved right alongside the fast lube industry. Here at NOLN, our aim is to help fast lube operators with every facet of their business, from operations to technical issues. Our monthly magazine and this regularly updated website contain everything from technical tips, recall announcements and service guides to articles on handling customer complaints, building your brand and making your business the best it can be. With tips and advice from experts both inside and outside the industry, you're sure to learn something that can help your fast lube business grow and prosper.
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