Happy Earth Day to everyone in the fast lube industry. As more and more fast lubes “go green” and tout their environmental friendliness (with good reason, I might add), Jiffy Lube is using their website to tout an Earth- and enviro-friendly message. Check it out here. More and more fast lubes are joining the “green” movement (look for a feature article in our June issue), so if you haven’t already thought of ways to do so, now might be a good time to start. After all, fast lubes that practice responsible used oil collection and disposal techniques are now and always have been friendly to the environment. Why not let the public in on that secret?