Comparison Shopping

Received a flyer from Midas at home the other day. They’re advertising an oil change (regularly $32.99) for $19.99. Includes up to five quarts of oil, battery test, fluid level inspection, tire rotation, wiper blade check, and lights/hoses/belts inspection. Doubt they’re making any money off that, but it’ll likely lure some shoppers. They also offered a “Spring Trip Package” which includes oil change, new air filter, wiper blades, tire rotation, brake inspection and shock/strut inspection for $69.99.

The really interesting thing about the flyer, though, was on the back. The ad offered automotive fluid services a la cart. The fluid services available are: radiator fluid change; brake fluid change; transmission fluid change; and power steering fluid change. “Pick 1” was offered for $79.99; “Pick 2” was offered for $149.99; “Pick 3” for $209.99; and “Pick 4” for $249.99. Not a bad way to package services together and leave the choice up to the consumer.

About National Oil & Lube News

National Oil & Lube News is the fast oil change industry's oldest and largest trade publication. Started in 1986 by Steve Hurt (a former fast lube owner) and David Arrington, NOLN has grown and evolved right alongside the fast lube industry. Here at NOLN, our aim is to help fast lube operators with every facet of their business, from operations to technical issues. Our monthly magazine and this regularly updated website contain everything from technical tips, recall announcements and service guides to articles on handling customer complaints, building your brand and making your business the best it can be. With tips and advice from experts both inside and outside the industry, you're sure to learn something that can help your fast lube business grow and prosper.
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